BolderBOULDER Press Release
FOR IMMEDIATE RELEASE CONTACT:
Cliff Bosley - Race Director - 303.444.7223 x14
Trevor Rhodes - Sponsorship Director - 303.444.7223 x13
FirstBank, The bank that keeps Colorado Running!
Boulder, CO -- February 4, 2009.
In a time when many financial institutions are tentative and scrambling because of uncertain markets, FirstBank, the largest privately owned bank in Colorado, is running full speed ahead, partnering with the BolderBOULDER for the 2009, 2010, and 2011 races.
“We’re excited that the creative banking team at FirstBank wanted to be partnered with race. They see the event as a good way to connect their community banking philosophy to their customer base and future customers through an event that touches thousands of people from communities across the state,” said BolderBOULDER Race Director, Cliff Bosley.
Last year the BolderBOULDER attracted more than 54,000 racers, runners, joggers, walkers and wheelchair participants, ranking the event the 3rd largest road race in the world!
This bold announcement follows the recent announcement that FirstBank decided to not apply for federal funding as part of the U.S. Treasury’s Capital Purchase Program. FirstBank is well capitalized as measured by all regulatory guidelines and, as a result, does not need the capital injection. This decision sent a strong message that in these uncertain economic times FirstBank continues to grow. FirstBank will continue to attract new customers through innovative partnerships and marketing programs like the BolderBOULDER.
With 120 FirstBank locations across Colorado, FirstBank is the bank that keeps Colorado Running!
According to Cliff Bosley, Race Director, “The race grew up in Boulder, and has grown over the years to encompass hundreds of communities across the state, and for us to have the strong and innovative partner like FirstBank allows us another opportunity to connect with those participants through these communities. Every sponsor allows us the opportunity to provide our participants a higher quality experience, like running through the heart of Boulder, finishing at the University of Colorado’s Folsom Field, a top international-level professional race and radio frequency identification timing to provide real time accurate race results and mile splits, to name few. With the help of sponsors like FirstBank we are able to offer this world class experience.”
Steve Bosley, founder of the BolderBOULDER, and past president and CEO of the Bank of Boulder lauds this partnership between FirstBank and BolderBOULDER and said, “The bankers at FirstBank understand our community and the integral role and responsibility that independent and community bankers have in our state.”
FirstBank Marketing Vice President Brian Jensen touts this partnership as another innovative Colorado partnership and hopes that this race partnership will endure for a long time to come. “FirstBank is proud and excited to become a top level sponsor, and we consider the BolderBOULDER the premier race in Colorado, and this partnership ensures that our brand message will be represented to more than 55,000 participants across Colorado.”
About BolderBOULDER: The DICK’S Sporting Goods BolderBOULDER 10K, a Running USA Founding Member, is the 2nd largest running race in the USA and the 3rd largest in the world. The race attracts over 50,000 runners, walkers, and wheelchair racers, and draws professional racing teams from all over the world to compete for one of the largest non-marathon prize purse in road racing. The race starts at the north end of 30th Street in Boulder, winds through neighborhoods with live music and entertainment at every corner, and finishes in the University of Colorado's Folsom Field. More than 150,000 spectators watch the festivities from inside the stadium and along the course. The 31st BolderBOULDER will be held on Memorial Day, May 25, 2009.
About FirstBank: FirstBank began its journey in Lakewood, Colorado, in 1963, with a commitment to superior customer service, convenience and loyalty to its employees. FirstBank has grown through consumer and commercial lending, superior banking services and a remarkable standard for community investment.
FirstBank is now Colorado's second largest depository institution and Colorado's largest locally owned bank. They have over $9 billion in assets and over 120 locationsin Colorado. They expanded into California in 1985 and Arizona in 2007 and plan to add even more locations. Nearly 45 years later, their commitment to providing a high level of service for their customers and in the community has not changed.
