If interested in being and Exhibitor at either 2024 SportsEXHIBIT or RaceDayEXPO please contact Alice Swanson at [email protected]

The BOLDERBoulder SportsEXHIBIT and RaceDayEXPO are the perfect opportunities for your brand to reach more than 60,000 enthusiastic runners and spectators. This is your chance to join forces with the 4th largest road race in the US, and Runner’s World Magazine’s pick as America’s All-Time Best 10K.

RaceDayEXPO – Monday, May 27th
The BOLDERBoulder RaceDayEXPO is held on race day and offers a great opportunity to interact with active families and individuals of all ages directly across the street from the stadium finish on the University of Colorado campus. An estimated 60,000 people attend the EXPO each year including race participants and other spectators who are enjoying the events of race day.

SportsEXHIBIT – Saturday, May 25th thru Sunday, May 26th – REGISTRATION IS NOW CLOSED FOR THE SPORTS EXHIBIT 
The BOLDERBoulder SportsEXHIBIT is held in conjunction with race weekend packet pick-up and registration and is the ONLY place participants can pick up a packet or register over the weekend. This event is held in the heart of downtown Boulder on the Pearl Street Mall where over 50,000 people go on race day.

Special consideration will be given to food and beverage exhibitors.

First-Come, First-Served 
Spaces are sold on a first-come, first-served basis. We do tend to sell out, especially for SportsEXHIBIT so please send your application and payment as soon as possible.

Exclusive Sponsorship Categories
Certain categories that conflict with race sponsors will not be allowed at the event. BOLDERBoulder reserves the right to cancel booth space at any time up to 30 days before the event if there is a sponsor conflict. Booth sharing is not permitted, and vendors do not receive category exclusivity.